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Salesforce Develops New Content Management System

Salesforce has created a new content management system that can be integrated with the company’s products and third-party systems as well.

In what seems to be an innovation, customer relationship management solutions company Salesforce has built its content management system. Reports indicate that the content management system was developed in-house rather than purchased by the company. The general concept is that organizations can be able to get content across to their clients using this system which is fully integrated with Salesforce’s family of products.

According to claims by Salesforce, little or no technical knowledge is required for the usage of the content management system. Everyday users should be able to work with the system and deliver content across multiple platforms without the need for technical support teams. Anna Rosenman, who is Salesforce’s VP of product marketing for Community Cloud, Commerce Cloud, and Salesforce CMS, said:

“Our customers have been asking for a dedicated CMS. The systems that they’ve been relying on so far tend to be legacy tools that are hard to use and built for a single-channel or site,”

With the new content management system, personalization of content is possible by the users of the system based on data collected from other products within the Salesforce ecosystem and still connect to other third-party systems as well.

“A hybrid CMS provides a native experience channel or touchpoint, but also gives you the flexibility to present content to any touchpoint built on a third-party system,” explained Rosenman.

This, of course, extends the ability of the content management system beyond those of other competing systems. According to Tony Byrne, founder, and principal analyst at Real Story Group, this isn’t the first time that Salesforce is playing in the content management sandbox. The previous version was referred to as Salesforce sites. Byrne indicated this by saying:

“They made big promises around that platform, got some major customers on board and then dropped it,”

Of course, the crux for salesforce or any other content management system builder is deployment at various levels and in different use-case scenarios.

“It’s easy to build a simple CMS. It’s much harder to build an extensible, enterprise platform,” he said, adding that “there’s a lot of work they still need to do to feed other platforms around things like connectors, simulation, tracking, very advanced asset management (e.g., compound assets), object-oriented storage, etc.”

According to Rosenman, the new system has is suited for the kind of adaptability that is normally required. The great thing about this system is that it was built in-house rather than acquired and integrated into Salesforces’ product offerings which is the company’s usual practice. The $15 billion purchase of Tableau and the $1.35 billion acquisition of ClickSoftware this year is a case-in-point that proves this practice.

Christopher Hamman , 2019-11-08 13:33:07 ,

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NewsBlock © 2019 - 2020. All rights reserved.


While Bitcoin’s price seemingly moves without rhyme or reason — collapsing by dozens of percent and embarking on face-melting rallies on a whim — the cryptocurrency market is filled to the brim with fractals.

Related Reading: Analyst: Bitcoin Price Likely to Fall to Low-$8,000s as Chart Remains Weak

A brief aside: A fractal, in the context of technical analysis and financial markets anyway, is when an asset’s price action is seen during a different time. This form of analysis isn’t that popular, but it has proven to be somewhat valuable in analyzing Bitcoin.

One recent fractal popularized by a well-known cryptocurrency trader is implying that BTC is going to return to the low-$7,000s in the coming days.

Bitcoin Fractal Implies Retracement to Low-$7,000s

A well-known crypto trader going by “Tyler Durden” on Twitter recently posted the chart below, which shows that a Bitcoin price fractal may be playing out. The fractal has four phases: horizontal consolidation marked by one fakeout, a surge above the consolidation phase, a distribution, then a strong drop to fresh lows.

If the fractal plays out in full, BTC could reach the low-$7,000s again, potentially as low as $7,100. This would represent a 20-odd percent collapse from the current price point of $8,800.

It isn’t only a fractal that is hinting Bitcoin has the potential to visit its lows. As we reported on Saturday, Bloomberg believes that if the GTI Vera Convergence Divergence Indicator flips red, a downtrend could push the cryptocurrency back to $7,300.

Related Reading: Stephen Colbert Pokes Fun at Bitcoin in Monologue: Mainstream Gone Wrong?

Can Bulls Step In?

But again, many believe it is irrational to have such bearish interpretations of the cryptocurrency’s chart at the moment. As reported by NewsBTC earlier, Popular crypto trader Mayne recently noted that the “people waiting for $6,000” are irrational. He quipped that Bitcoin retracing and consolidating after its fourth-biggest bull move in history ($7,300 to $10,500, a 42% gain) is perfectly par for the course, but noted that it’s totally possible we can go lower from $8,800.

The medium-term technicals support this.

Trader and CoinTelegraph contributor FilbFilb found that by the end of November or start of December, the 50-week and 100-week moving averages will see a “golden cross,” which he claims is far more significant” for the Bitcoin market that other technical crosses.

Also, a Bitcoin price model created using Facebook Prophet machine learning found that the leading cryptocurrency is likely to end the year at just over $12,000. What’s notable about this model is that it called the price drop to $8,000 months in advance, and forecasted a ~$7,500 price bottom for BTC.

To put a cherry on the cryptocurrency cake, Crypto Thies observed that when Bitcoin bottomed at $7,300, it bounced decisively off the 0.618 Fibonacci Retracement of the move from $3,000 to $14,000, which correlates with the two-week volume-weighted moving average. He added that summer 2019’s consolidation was marked by Bitcoin flipping major resistances into support levels, implying that a bullish reversal and subsequent continuation is likely possible in the coming weeks.

Featured Image from Shutterstock


Nick Chong , 2019-11-10 12:00:38

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