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Water & Wall Debuts Recharged Brand

Financial Marketing and Communications Agency Unveils New Logo and Website

NEW YORK–(BUSINESS WIRE)–Water & Wall, a multi-award-winning marketing and communications agency focused on building financial and professional services brands, today unveiled a new brand of its own as the agency sets its sights on 2020 and beyond. After embarking on a six-month brand exploration exercise, the reinvented Water & Wall includes a new website and logo, and a modern aesthetic that more accurately expresses the firm’s current and future direction.

“We celebrated our seventh anniversary earlier this year and thought it was high time to reinvent our brand by taking a little of our own medicine and putting into practice some of the advice we regularly dispense to clients: rethink, reinvent and re-engage,” said Scott Sunshine, co-founding partner. “We’re not done reimagining Water & Wall, and probably never will be, but for the time being, we’re enjoying watching our offerings catch fire while getting ready for 2020 and beyond.”

“When we launched Water & Wall in 2012, we were a two-person PR firm in a shared space with grand ambitions and little more,” said Andrew Healy, co-founding partner. “We were a really good PR firm, but we knew from the get-go that if we didn’t evolve into a more holistic brand with a broader range of marketing and communications services, we’d be the youngest dinosaur on the block—so evolve we did.”

Fast forward to 2019, and Water & Wall is a fully integrated marketing and communications firm executing category-leading work for a diverse roster of clients. Though the agency still specializes in earned media campaigns and crisis communications programs for B2B financial brands, it has since expanded into other client categories including blockchain, ESG and impact investing, VC-backed fintech brands, and B2C financial services.

From the perspective of new capabilities, Water & Wall has rounded out its team of media experts with a full-time cadre of brand strategists, creatives, designers, photographers, researchers, and writers, helping to bring the franchise to the attention of some of the most innovative and exciting brands in the financial and professional services landscape. Today, the majority of the firm’s client programs have an integrated approach that incorporates graphic design, social media, content marketing and other digital elements.

“We wanted the new site to demonstrate the maturity of the company and our progression to a fully integrated communications brand,” said Matthew Kirdahy, partner, who led the brand recharge along with the agency’s creative director, Katie Colleary. “The idea was to be strong on visual elements, sparing on copy-heavy narrative, and to leverage a new, stimulating color palette that transcends the parochial dark navy against white background that was the standard when our predecessor site was launched.”

The new site remains photo-heavy, but the feel is now reflective of Water & Wall’s team, and showcases selected client work on a rotating display. The firm’s capabilities are more clearly displayed, and engagement with the agency through various social media platforms is now much easier. Beyond this, the site was designed to give job seekers a clearer sense of the firm’s personality and culture, and showcase Water & Wall’s exciting and fun environment.

For more information and to engage with us, visit Water & Wall.

Contacts

Matthew Kirdahy

Water & Wall

[email protected]
212.343.2366

Business Wire , 2019-11-19 15:37:18 ,

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NewsBlock © 2019 - 2020 All rights reserved.

NewsBlock © 2019 - 2020. All rights reserved.


While Bitcoin’s price seemingly moves without rhyme or reason — collapsing by dozens of percent and embarking on face-melting rallies on a whim — the cryptocurrency market is filled to the brim with fractals.

Related Reading: Analyst: Bitcoin Price Likely to Fall to Low-$8,000s as Chart Remains Weak

A brief aside: A fractal, in the context of technical analysis and financial markets anyway, is when an asset’s price action is seen during a different time. This form of analysis isn’t that popular, but it has proven to be somewhat valuable in analyzing Bitcoin.

One recent fractal popularized by a well-known cryptocurrency trader is implying that BTC is going to return to the low-$7,000s in the coming days.

Bitcoin Fractal Implies Retracement to Low-$7,000s

A well-known crypto trader going by “Tyler Durden” on Twitter recently posted the chart below, which shows that a Bitcoin price fractal may be playing out. The fractal has four phases: horizontal consolidation marked by one fakeout, a surge above the consolidation phase, a distribution, then a strong drop to fresh lows.

If the fractal plays out in full, BTC could reach the low-$7,000s again, potentially as low as $7,100. This would represent a 20-odd percent collapse from the current price point of $8,800.

It isn’t only a fractal that is hinting Bitcoin has the potential to visit its lows. As we reported on Saturday, Bloomberg believes that if the GTI Vera Convergence Divergence Indicator flips red, a downtrend could push the cryptocurrency back to $7,300.

Related Reading: Stephen Colbert Pokes Fun at Bitcoin in Monologue: Mainstream Gone Wrong?

Can Bulls Step In?

But again, many believe it is irrational to have such bearish interpretations of the cryptocurrency’s chart at the moment. As reported by NewsBTC earlier, Popular crypto trader Mayne recently noted that the “people waiting for $6,000” are irrational. He quipped that Bitcoin retracing and consolidating after its fourth-biggest bull move in history ($7,300 to $10,500, a 42% gain) is perfectly par for the course, but noted that it’s totally possible we can go lower from $8,800.

The medium-term technicals support this.

Trader and CoinTelegraph contributor FilbFilb found that by the end of November or start of December, the 50-week and 100-week moving averages will see a “golden cross,” which he claims is far more significant” for the Bitcoin market that other technical crosses.

Also, a Bitcoin price model created using Facebook Prophet machine learning found that the leading cryptocurrency is likely to end the year at just over $12,000. What’s notable about this model is that it called the price drop to $8,000 months in advance, and forecasted a ~$7,500 price bottom for BTC.

To put a cherry on the cryptocurrency cake, Crypto Thies observed that when Bitcoin bottomed at $7,300, it bounced decisively off the 0.618 Fibonacci Retracement of the move from $3,000 to $14,000, which correlates with the two-week volume-weighted moving average. He added that summer 2019’s consolidation was marked by Bitcoin flipping major resistances into support levels, implying that a bullish reversal and subsequent continuation is likely possible in the coming weeks.

Featured Image from Shutterstock


Nick Chong , 2019-11-10 12:00:38

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